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Client mentioned our strategy was 'too safe' and it hit me
Overheard a marketing director at a local meetup say agencies that dont take risks get dropped. Made me rethink how I pitch our partnership proposals.
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hayden46624d ago
Kind of like ordering salad at a steakhouse, right?
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amy15423d ago
Yeah, is it just me or did you always think playing it safe was the smartest move? I used to believe that keeping things steady and predictable was the best way to build trust with clients. But honestly, after seeing how quickly people get bored or lose interest, Ive totally flipped on that. Clients want to feel like theyre getting something fresh, not just the same old stuff with a new label. Taking a few calculated risks actually shows you care about pushing their brand forward, not just keeping the contract. Its like they can sense when youre holding back, and that makes them wonder what else youre hiding.
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