Pro tip: My partner at a Chicago marketing firm told me 'the best referral is one you never have to ask for' after we landed a huge account.

He said that over coffee last Tuesday, and it stuck with me because it made me focus on doing such good work that partners want to bring you in automatically, so what's a small thing you do to make your agency indispensable to a partner?

3 comments

3 Comments

price.tara1mo ago

Oh man, that's such a solid piece of advice. For me, it's just being stupidly responsive. Like, if a partner emails with a question, I drop what I'm doing and get them an answer within the hour, even if it's just a "I'm looking into this." It builds so much trust.

luna8911mo ago

Totally agree with @price.tara! That quick "on it" reply is a game changer. Makes people feel heard right away.

gibson.elizabeth1mo ago

Exactly, that quick reply shows you respect their time. I've found it helps to set a clear next step too, like "I'll have the full report by end of day Thursday." It stops the back and forth and gives them a date to expect the full answer.