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The referral spreadsheet that doubled our leads in 90 days
I was struggling to track which partners actually sent us quality clients so I built a simple Google Sheet with columns for source, project value, and close rate. After 3 months of logging every referral I noticed one agency in Austin was responsible for 40% of our best fits. Now I focus all my calls on them and my co-marketing budget went up $500 monthly. Anyone else use data to decide which partnerships to drop?
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thomas27526d ago
@ray189 nailed it, I learned that the hard way.
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ray18926d ago
Good point but focusing all your energy on one partner sounds risky if they ever slow down or move on. Spreading some love across your top 3 sources gives you a safety net when things shift. Just something to think about as you scale up.
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