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Hit 100 beard trims this month and it changed my whole view on the service
I always thought beard work was just a quick add-on, but after tracking my numbers for my shop in Austin, I saw it was a solid third of my bookings. The real shift came when a regular, Mark, told me his beard trim was the main reason he kept coming back every two weeks. Now I'm looking into advanced beard shaping classes. Anyone else find a service they underestimated that became a client favorite?
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loganthompson1mo ago
My shop in Denver does maybe five beard trims a week, tops. For us, it's still just a quick thing guys get while they're already in the chair for a haircut. I tried pushing it as a stand-alone service last year and got zero takers. Maybe it's a regional style thing, but here, most guys just don't seem to care about that level of detail.
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rowan21mo ago
Actually, it might be less about the region and more about how you're selling it... calling it a "quick thing" in your own head means clients pick up on that. If you treat it like a small add-on, that's all it'll ever be. The real money and loyalty comes from making it a proper, focused service that guys can't get just anywhere. Maybe Mark in Austin found a barber who makes him feel like his beard is the main event, not an afterthought.
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Totally agree with you @rowan2! I had the exact same problem when I first started offering beard trims. I was treating them like a 5 minute add on and guys could tell. They'd come in for a haircut and I'd buzz their beard without even asking what they wanted. Then I realized nobody is gonna pay extra for that kind of half assed service. Once I started taking my time, asking guys what shape they wanted, and making it a whole experience, my beard trim bookings went way up. It's not about the city or region, it's about whether you act like their beard actually matters.
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