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Hot take: I used to pitch every client the same way, now I ask one weird question first
I used to walk into every sales meeting with the same deck and same pitch, thinking it was a numbers game. Then a guy in Phoenix told me I sounded like a robot and hung up. That was 8 months back. Now I ask one question before I even show a slide: 'What's the one thing that keeps you up at night about this project?' Last week a client said 'I'm scared my team won't use the tool after you leave.' Boom, that changed everything. I stopped talking about features and started talking about training. My close rate went from like 20% to almost 50% in 3 months. Has anyone else tried a single question like this? What's your go-to?
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sean_johnson164d ago
Man, this is everywhere once you start looking for it. The person who actually listens instead of just waiting to talk always wins, whether it's sales or your buddy venting about his marriage. Wild how one real question beats a whole deck of slides, right?
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