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I used to think voicemail was dead until I saw the numbers from my cousin's plumbing business in Toledo
I always told my cousin he was wasting time checking voicemails since nobody leaves them anymore. He pulled up his call log for the first quarter of this year and showed me that 38 percent of his new jobs came from people who left a message after he missed the call. The part that got me was the average job ticket on those calls was $470 versus $180 for text bookings. So I set up a greeting on my own line that Friday and got two callbacks over the weekend. Anyone else track where their actual paying customers come from, or am I the last guy to look at this?
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