That email template I was so proud of got absolutely roasted

I had this sales email I thought was gold. Perfect subject line, great call to action. Sent it to a mentor in Chicago and she came back with four words: 'Stop selling. Start helping.' She was right. Every line was about my product, not the customer's problem. I rewrote the whole thing focusing on one specific pain point they deal with daily. Has anyone else had someone call out their copy and completely flip how you write?

3 comments

3 Comments

olivia_bailey1mo ago

Stop selling. Start helping." That line changed my whole approach too.

davis.noah9d ago

Ugh, this is getting way overblown. It's a sales email, not a marriage proposal. Yeah, the mentor gave solid advice and it clearly worked, but acting like four words rewired your entire brain just feels dramatic.

abby_black1mo ago

Kept rewriting the same opening line six times before I got it. @olivia_bailey that mentor quote hit me exactly the same way. Thought I was being helpful by listing all the features, but I was just talking at people. Now I start every email with a question about their actual problem and don't mention my product until the very end.