TIL a stat about canceled people that actually shocked me

Honestly, I was just reading a report from the Pew Research Center last night. It said that about 40% of U.S. adults have stopped supporting a public figure or company because of something they said or did online. That number felt way higher than I expected. I always thought it was a smaller, louder group doing the canceling. It made me think about how I stopped buying from a clothing brand last year after their CEO's old tweets surfaced. Has anyone else seen a fact or number about this stuff that made you pause?

2 comments

2 Comments

simonb922h ago

40% seems high, but I mean, does stopping a purchase for a month really count as "canceling"? Idk, feels like the word gets used for everything now.

sean_johnson162h ago

Yeah that's a good point about the word losing its meaning. If you pause a sub for a month, you're still a customer, just not active right now. Real canceling means you end the relationship and stop paying for good. Companies probably mix those numbers to make churn look better than it is.