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Watched a local bakery owner get canceled over a 10 year old tweet

This guy's shop was the go-to spot in my town for 8 years, then someone dug up a dumb joke he posted back in 2014 and suddenly half the neighborhood was boycotting him. Has anyone seen someone small come back from that kind of thing?
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kim191
kim19122d ago
...and my buddy who ran a small BBQ joint had the SAME thing happen. Dig up a stupid tweet from 2012, next thing you know his weekend sales dropped like a rock and he ended up closing six months later.
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valh32
valh3222d ago
Exactly what @kim191 said is pretty common. Best advice I can give is get ahead of it fast, apologize once without making excuses, then let your actions and loyal customers do the talking. I've seen a couple places survive by laying low and focusing on their regulars instead of feeding the outrage cycle.
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