The spray tan shift I noticed with my summer clients

I've been doing spray tans for about 5 years now, and this summer I finally saw a big change in what people ask for. It used to be everyone wanted that deep, dark bronze look, like they just came back from a vacation in Cancun. But around June of this year, I started getting more requests for a lighter, natural glow, almost like they just spent a weekend at the lake. I think it's because of all those TikTok videos showing the 'clean girl' aesthetic, where the tan is subtle and doesn't scream. Plus, my clients are asking for more color correction on their faces now, which I never got before. I've adjusted my solution mix to use a lower percentage of DHA for most of them, and it's cut down on the orange complaints big time. Has anyone else seen the same shift, or is it just my rural Michigan crowd catching on late?

2 comments

2 Comments

terry_wood5124d ago

Well damn, I always pushed the dark bronzer, but this makes TOTAL sense now.

bennett.patricia23d ago

Hang on, I gotta push back here. Everyone's suddenly acting like dark bronzer is the devil, but it WORKS for a reason. You just have to know how to use it, not slap it on like you're painting a fence. And yeah, if you're pale and you go too heavy, you look like a Cheeto, but that's user error, not the product's fault. I've seen people pull off the dark bronzer look beautifully, they just blend it right and keep it matte. Plus, it's got way more pigment so a tiny bit goes a long WAY, way better value than that watered down light stuff. Maybe instead of ditching it, we should all just learn how to apply it without looking like we fell in a bag of cocoa.