Notice how the brands that last aren't the ones screaming for attention every five minutes. @colel88's approach with exclusive content actually gives people a reason to stick around, unlike those flash-in-the-pan campaigns. It's almost like treating customers like humans instead of data points works better long-term. But sure, let's all keep chasing algorithm changes and see how that goes. I give it six months before the next 'revolutionary' strategy leaves everyone scrambling again.
Long-term loyalty is key, we found. Built a subscriber list with exclusive content instead of chasing trends. That base now drives most of our stable revenue.