A customer's blunt note about my estimate forms made me change them completely
About three months ago, I sent a quote to a lady in the next town over for a big pine removal. She emailed back saying, and I quote, 'Your form is a mess, I can't tell what I'm paying for.' That stung a bit, but I looked at my standard estimate sheet again. She was right. It was just a total price, a short line for the work, and my signature. I realized I was making people nervous by not being clear. Now, every single estimate I send out has a full breakdown: cost for labor, cost for disposal, line items for chipping, stump grinding, even the fuel surcharge. It takes me an extra ten minutes per job, but I haven't had a single person ask 'what's this for?' since I made the switch. Has anyone else had a simple piece of feedback that totally changed a routine part of your business?